Every MLM or network marketing operation offers the same promises for their home based business of being easy to operate, no real skills required, huge earnings potential, retire on a rising passive income in as little as 5 years and have a greater quality of life with more time available for your family by having a home based business. Do the promises live up to the expectations? Yes but for only 5% of the candidates – 95% normally fail – WHY IS THIS? Here we debate some of the controversial reasons for this phenomenon.

Quite simply, the vast majority of people falling for the dream and take on an MLM business do not understand right from the start what is actually required of them in order to succeed. Who is to blame for this? – The recruiters or sponsors who fail to properly qualify the candidate. Most good recruiters are well crafted at the art of creating a vision based on most of our desires and dreams which are pretty universal for most of us. They manage to install visions of the benefit’s a successful MLM home based business will bring. It’s a bit like visualising your destination but forgetting about the difficult journey on how to get their. For many the journey is like the Paris to Dakar Rally rather than the 10p bus ride to the next stop they are anticipating.

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